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Our Founders


Meera Craston

Evaluation & Impact Measurement Specialist & Executive Coach 

Meera is a highly experienced and respected Senior Leader and Executive Coach, with a passion for empowering individuals, teams, and organisations to thrive, make an impact, and create positive change. With a background of 20 years in public policy and not-for-profit consultancy, Meera brings a wealth of specialist skills to NBM, including strategic, operational & commercial leadership,  and evaluation, impact measurement and policy/strategy design expertise.  


Prior to co-founding NBM, Meera was the Executive Director of the UK Evaluation Society, and the Co-Lead (Senior Director) of the Policy and Evaluation Unit at Ipsos UK. This involved commercial & delivery responsibilities, and leading the people, talent development, and cultural aspects of the Unit. Meera currently holds a portfolio of roles, which include Executive Coaching, Advisory work in the Evaluation and Consulting space and serving as a Trustee at New Philanthropy Capital.

Dr. Cherrie Daley

Performance Psychologist & High Performance Advisor

Cherrie is a Chartered Psychologist & Associate Fellow of the British Psychological Society (AFBPsS) with two decades of experience in elite sport including roles at the English Institute of Sport, Rugby Football Union (RFU), British Swimming, Manchester City FC and as a Director with the global City Football Group.   Cherrie has led multi-disciplinary teams & worked with high performance athletes and leaders at the highest levels, bringing a unique perspective on what counts. 


Cherrie remains active in sport, combining a Non-Executive Director role at the Rugby Football League (RFL) with advisory work for sports organisations including the Premier League and Optimize Mind Performance.   In addition, Cherrie maintains engagements with a broad range of corporate clients focussing on leadership, culture, talent and high performing teams.  

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